22Tribes / Creative Agency
specializing in digital innovation
for client: Aflorithmic Labs - Tech startup
Service
Content Writing, Copywriting, Product Development
For Aflorithmic Labs’ inaugural project, a lifestyle app driven by their intuitive, AI-powered platform, 22Tribes selected a small team to support in building out the beta version through several sprints.
+ PROJECT
Develop and produce a range of creative audio scripts for a highly-specific target market, consult on brand messaging & product direction.
+ CHALLENGES
Gaining a meaningful understanding of the greater subject matter, creating content that would stand out among strong competitors in the same category.
+ APPROACH
Research was a major component of this project, and critical to creating authentic content that would resonate with the core audience. The micro and macro user journey was always at the forefront, so I also prioritized non-verbal aspects like pacing, and overall flow between content blocks. Working on a sprint schedule, we met weekly to share progress, ideas, and recalibrate based on market research and testing.
“We were really glad to have Juhi on the project at this critical stage of bringing our idea to life. She had a keen understanding of what we needed and was able to take the concept and run with it. We were impressed with the content she produced and the insight and creativity she brought to the table on all fronts. If you’re looking for someone who “gets it” on a deeper level, and brings value beyond just hard skills- we’d recommend her without hesitation.”
BJÖRN UHSS, FOUNDER @ 22TRIBES
