Wide Narrow / Intelligence Software
Service
Guest Speaker
After working closely on a regular basis with partner Johanna Laurent on strategic communication, I was invited to speak at WideNarrow’s annual client day. The audience was made up of intelligence specialists representing a wide range of businesses from across Europe.
+ PROJECT
Give a teaching talk addressing a communication challenge faced by the audience.
+ CHALLENGES
Making the content memorable and practical but brief.
+ APPROACH
Since one of the biggest communication challenges in large organizations is getting people to actually read and respond to reports, I acknowledged this common frustration and focused on one key consideration, and a few macro and micro techniques for crafting messages that people are more likely to read- and act on. Instead of visual media, I used descriptive analogies to get the audience to activate their own visualization to help them internalize the concepts better.
“Juhi has been a tremendous help to me and my team at Wide Narrow when expanding our business globally. She provided excellent communication council along the way, and she was especially helpful in engaging broadly in different questions and challenges. She has a unique ability to quickly engage in new issues. She has added great value to our communication and sales while also making it more fun. When participating at our yearly Wide Narrow day she also demonstrated her excellent ability to captivate her audience in an educational way.
Juhi is one of those people that you always want to keep in your network. She has a very likable personality and she always takes the extra little steps that separate her from others.”
JOHANNA LAURENT, PARTNER @ WIDE NARROW
